About

Hi, I’m Chance

I started Basis Marketing in 2020 with a simple belief: great marketing isn’t about chasing trends or vanity metrics. It’s about building a foundation for real, sustainable growth.

Too often, businesses pour time and money into marketing that looks good but doesn’t perform. They get caught up in tactics without strategy, creativity without data, or campaigns without clear goals. I wanted to change that by working with businesses that value both analytics and authentic storytelling.

How We Work

Every business has its own story and goals. My approach combines data-driven strategy with creative execution so your marketing doesn’t just look good, it works.

With an MBA in Marketing Analytics from John Brown University, I bring an analytical mindset to every campaign while keeping a focus on what really connects with people. Marketing that moves numbers should also move people.

Who We’ve Helped

Basis Marketing has partnered with organizations across a range of industries, helping them reach the right audience and grow with purpose.

  • Fintech startups needing strategies that stand out in a crowded market
  • Nonprofits looking to deepen community engagement and drive mission impact
  • Medical and dental practices building patient-centered brands that build trust and drive growth

Our work isn’t limited to these industries. We collaborate with any Northwest Arkansas business ready to invest in marketing that delivers measurable results.

Our Mission

We build marketing foundations that last. That means strategies rooted in data, campaigns tailored to your audience, and partnerships built on transparency and trust. Whether you need video production, paid advertising, organic social media, or a full marketing strategy, we’re here to help you grow thoughtfully and measurably.

Ready to build something great together? Let’s talk about your goals